 Social Media and New Technologies
What works today may not work tomorrow. With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping your eye on emerging trends can give your business a competitive advantage.
T here is only one way to forecast future market trends, and that is by understanding the evolution of new technologies through research and knowing how you can apply them to generate results. The never ending evolution of communication channels is so rapid that it requires our team to be in a constant discovery process. Your brand needs to be aligned with consumer desires and values, and sometimes the best way to do that is by using emerging technologies.
The marketing and branding power that a digital presence can bring your brand is undeniable. From a basic website to a full blown online campaign, going digital can spark the increase in sales and market share that you are looking for. The following list offers a glimpse at what digital marketing can do for you.
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Blogs
In 2003, there were 300,000 blogs. Today there are over 112 million and 33% of Internet users in the U.S. read them. So what is a blog? A blog is a website where the author talks about topics of interest to them using text, photos, audio or video. It’s become a key influencer in marketing because of its ability to create buzz. See our blog
E-mail
You know what email is. What you might not know is that for every dollar spent on targeted email marketing, the average ROI is $45.06. Email remains one of the most cost-effective marketing tactics for fostering customer loyalty and informing customers of promotions.
Social Networks
An online social network is a web-based community for friends, family, co-workers and peers. Users create a profile and then connect with other users to keep in touch or build career-related networks. Social networks can be used to market to very specific segments of consumers, build brand awareness, conduct marketing research and much more.
Podcasts
As seen on our home page, podcasts are the future of broadcasting information. Some people refer to podcasts as “personal-on-demand broadcasts.” With the combination of convenience and knowledge at your fingertips, shouldn't your future customers be looking you up on iTunes?
 SEO (Search Engine Optimization)
Ever wanted to be the first name that comes up on a Google search? That’s what SEO does. It helps the web user find your company with ease. It is proven that the majority of search engine users will choose a company off the first page of their search. This will enhance your legitimacy in the digital world.
Mobile Apps (Applications)
Mobile Apps are programs that can be loaded right onto your phone. From branded games to useful applications that help you decide where to eat at night, apps get tons of one-on-one time with consumers. Having your brand in front of potential customers on a daily basis increases your awareness and legitimacy in the digital realm.
Widgets
A widget is a small application that provides live updates to a website or desktop. Widgets can give traffic reports and weather updates, but they can also build your brand. This new technology is popular on social networking sites like Facebook and MySpace, and when developed properly can be a useful tool.
Viral Videos
One word: YouTube. A video is posted, a few people see it, they pass it to their friends, and the word of mouth spreads like a virus. When used as a marketing technique, viral videos can pass along a marketing message, create buzz and lead to a website. Getting the consumer involved with your brand is a great way to grow your business.
Here at Dream Factory, we know how best to utilize these emerging technologies and produce results for your brand. Contact us today so that we can increase the presence of your company in the digital world.
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