The scope of our agency’s work covers a wide range of clients in industrial (B2B and B2I) and commercial (B2C) markets, each of which has their own set of challenges and solutions. We invite you to read our Reports to better understand how our agency has produced results in diverse industries and markets.
How We Achieve Results For Our Clients
Dream Factory Productions has been planning, developing and executing effective marketing, advertising and corporate communication strategies for clients since 1999. We work with clients from multiple industries and sectors who seek our knowledge and experience to help them connect with the optimal target markets for their brand, product or services. From multicultural advertising campaigns to integrated marketing strategies, our agency is ready to work with you.
We Create Successful Campaigns
that Generate Results
Report 1: Product Launch & Market Share
Campaign
B2B + B2C
Branding/Product Launch
Timeframe
12 Months
Goal
Lead Generation/Increase Market Share & Sales
Results
New Customers: Brand Recognition of
21%
Active Buyers: Increase of Market Share by
36%
Challenges
Solutions
Client needed to increase B2B and B2C market reach in a definite geographical area while communicating the value proposition of its brand to multiple segments effectively. The need for a strategic marketing plan was imperative as the Client had no definite plan for connecting with its potential markets.
A segmentation strategy to reach both B2B and B2C markets was developed, taking into account the audience segments, key messages and company branding. The marketing campaign covered multiple media channels and used buying behavior research to drive all lead generation and sales initiatives.
The Client needed to increase phone inquiries, visits to the dealership from qualified prospects, and motivate higher sales conversion rates. Additionally, the Client wanted to increase its multicultural exposure to Central Florida’s ethnic markets, including the rapidly growing Hispanic community.
The first step was to realign the brand to create wide appeal across mainstream and multicultural markets, followed by the restructuring of the message with variations for all audiences. Dream Factory launched a comprehensive multi-channel advertising and branding campaign to motivate new sales and higher conversions.
A successful rebranding of the Client’s company, from its marketing collateral and website to the integration of public relations and corporate communication strategies. These solutions extended the brand into new markets and led to increased market share, lead generation, sales revenue, investor activity and ultimately established a wide ranging global footprint.
Challenges
Solutions
Client needed to reposition as a global company, shifting its image from a local business to a multinational brand to effectively motivate international growth and support strategic marketing efforts, while positively influencing public, industry and investor awareness in diverse markets. Agency recommended IMC strategy development as the solution.
Through the application of the IMC strategy, Dream Factory successfully rebranded the Client company to meet the demands of the global market based on market research and industry competitor analysis. That led to the relaunch of the company brand using a multicultural approach covering nine languages with audience-specific messaging in multiple marketing channels.
Dream Factory Productions has been planning, developing and executing effective marketing, advertising and corporate communication strategies for clients since 1999. We work with clients from multiple industries and sectors who seek our knowledge and experience to help them connect with the optimal target markets for their brand, product or services. From multicultural advertising campaigns to integrated marketing strategies, our agency is ready to work with you.
