Public Relations Orlando | Development Agency Orlando

Public Relations Strategy and Execution

At Dream Factory Productions, we see public relations as an integral element of the strategic marketing plan—mixing traditional, online and social media promotion into a comprehensive Integrated Marketing Communications (IMC) approach into a proactive approach that protects you brand and enhances public awareness.

Developing a solid public relations plan that takes advantage of integrate marketing communication channels and technology can help protect you company image and brand, as well as creating leverage for your company’s marketing efforts by reducing costs per lead or increasing conversion ratios.

The value our agency can produce is further increased by using cutting-edge software and metrics tracking to help our clients evaluate the return on their marketing investment (ROMI) and deliver the public relation message to the appropriate audiences, opinion leaders and industry publications.

Dream Factory’s staff works with our clients to develop strategies that evaluate potential on the basis of both internal and external factors, including seasonal trends, promotional calendars, outreach efforts and current marketing programs—all leading to a cohesive marketing message that connects with publishers, journalists, editors and bloggers who can publish or distribute it virally across many online and offline channels.

And that’s not all, as a well-executed public relations campaign leads to additional benefits, including reputation management, search engine optimization (SEO) and the increased search results footprint.

Contact Dream Factory Productions today to request an assessment of the opportunities and threats to your company’s public image and how it can be improved using our Integrated Marketing Communications approach.

Public Relations Services:

PR Schedules
Integrated into your marketing calendar with specific distribution dates
Press Releases
Developed for specific markets and industry communication styles
Electronic Distribution
Public relations message distributed electronically for digital publications
Blog Articles
Copywriting and content development to increase search engine coverage
Advertorials
Integrating business development messaging with public relations appeal in paid publications
Social Media Integration
Distribution in extended social media channels and networks

Public Relations - Orlando / Global

Influencing the public’s perception of a company, its brands, products and services is often an overlooked effort, as businesses typically lean in favor of traditional marketing—failing to communicate the value a business contributes to an industry, the marketplace and the stakeholders.