Andres Goyanes

Andres Goyanes is a marketing management professional based in Orlando, Florida, experienced in the development of integrated marketing strategies, direct response campaigns and online marketing—including search engines, paid searc h and email marketing—along with corporate communication, public relations and advertising management.

Andres is a solutions-driven marketer who has successfully developed promotional programs for lead generation, direct sales, business development, corporate communication, branding and sales support.

The breadth of Andres' marketing skills includes web and e-mail marketing, direct mail promotions, web development management, marketing campaign planning and media buying across all formats—Internet, television, radio, print, magazine ads and outdoor advertisements such as billboards.

In addition to his core marketing knowledge and experience, Andres focuses on the creation of solutions that can be tracked and analyzed by applying a wide variety of marketing metrics and ratios—supported by tracking mechanisms such as landing pages, micro sites, dynamic URLs and other creative solutions that can connect marketing efforts to ROI.

Given his understanding of Web 2.0 and Social Media, Andres understands how to integrate social networking, blogs and technology-driven promotion tactics into mainstream marketing strategies, applying diverse methods and philosophies to further support SEM (search engine marketing), SEO and Pay-Per-Click strategies.

Adding to his skills set, Andres is bilingual in business-level Spanish (oral and written communication) and has extensive world travel experience across Europe, the Caribbean and South America.

Andres holds a Bachelor of Science degree in Marketing from the University of Central Florida and is a graduate of Leadership Orlando Class 66. He also serves as president of the American Marketing Association of Central Florida for 2008-2009.